The internet allows businesses to reach a far wider target market than by traditional means. A company’s website is vital to its online presence and branding, and is core to its e-commerce activities. As a channel to market, the internet presents businesses trading online with a diverse range of legislation with which to comply. We can help you with the legal compliance and ensure that risk areas such as the ownership of intellectual property rights in the website and its contents, and commercial trading terms are addressed.
We have particular experience in advising on the Distance Selling Rules (known as DSD) which apply across the EU to online sales. Developing a strategy to deal with the DSD can be the difference between success and failure for any e-commerce operation. The members of our team have helped develop sites selling a wide range of goods and services including:
- Sports related memorabilia
- Digital storage
- Engineering services
- Clothing and fashion goods
- Online games
Members of the team have also been involved in m-commerce since the early days. We’ve helped develop mobile apps since the days of SMS sales including acting for a major sporting brand on the launch of their first m-commerce platform. We have also helped retailers navigate the complexity of mixed online/offline sales.